TIM LODDER
CEO (Founder), Strategy, Business Development (Sales) & Product Scouting
Location: The Hague, The Netherlands
Years of experience: since 2004
Areas of expertise: maritime regulatory, maritime training, safety & security, STCW requirements, (maritime) operational management, passenger ships & yachting industry, project -, and IT implementation management, E-learning & virtual reality simulation.
Tim was born in the middle of the Netherlands but comes from a family with a rich maritime history that goes back to at least four generations. He grew up in a warm entrepreneurial family where company events were discussed at the kitchen table when the family celebrated dinner together.
After completing his study at the Maritime Academy in Amsterdam, the Netherlands, Tim started his seagoing career in the cruise industry working for Holland America Line (HAL). For nine years he covered several positions and gained experience in navigation, ship stability, safety, lifesaving, security, shipboard training, and crew management. After leaving the fleet, he worked as a Senior Officer on several special projects for training and crew management.
At the age of 31, Tim got appointed to Captain.
With this extensive shipboard experience, Tim was scouted in 2013 by Falck Nutec. He led several large-scale projects supporting the Dutch maritime industry with a focus on training innovations born by the IMO STCW 2010 Manila Amendments. It was him developing the new national maritime safety training standards as part of the Dutch answer to these changed IMO regulations.
Using this new training standard as the steady foundation, Tim developed for the global Falck Nutec organization an innovative training site, combining realistic firefighting training, command & control and leadership with Virtual Reality (VR) simulation. This scenario-based training concept got endorsed by the Dutch Maritime Authority.
After two years, Tim continued extending his experience in the international training industry by joining the world market leader in VR simulation in the safety & security industry: XVR Simulation. There, he focused on the design and final execution of a fine product-to-market strategy for a new green field market segment. This included the final accreditation of the XVR Simulation Platform by five Maritime Authorities.
By combining his broad knowledge and expertise in the operational maritime field, developing and innovating training models & content, maritime simulations, safety, and E-Learning, Blue Orange Wave was born at the end of 2017. Currently, through consultancy and project management, Tim maintains active contact with the maritime field to tailor the products that Blue Orange Wave offers to the needs and wishes of its existing and new customers.
PEPIJN PIJFERS
Business Development & Sales Nordics
Location: Førde, Norway
Years of experience: since 1987
Areas of expertise: maritime safety, Royal Dutch Navy, submarines, entrepreneurship, sales, business development, polymer materials, engineering.
Pepijn was born in Amsterdam and later moved to Tiel, a picturesque area in the Betuwe known for its abundant fruit production. From a young age, he exhibited a strong entrepreneurial spirit, particularly in the field of technology. His passion for technology and water led him to join the Royal Netherlands Navy, where he ascended to the rank of petty officer. In this role, he specialized in training new crew members on the then-new Walrus class submarines. He also completed the MTS-W and MTS-E courses within the Navy, followed by two years of HTS-E.
Following his naval career, Pepijn’s enthusiasm for technology inspired him to start his own plastics company specializing in injection moulding. He successfully ran this business for 24 years, during which he trained numerous individuals and pursued further courses and studies. However, he observed that much valuable knowledge was often overlooked or inadequately addressed by training institutes.
Today, as Business Development & Sales Lead for the Nordics, Pepijn is enthusiastic about promoting Edumersive. He sees immense potential for the tool not only in the maritime industry but also in other sectors such as healthcare, education, and various branches of industry. Pepijn is driven by the challenge of bringing Edumersive to the attention of companies across diverse fields.
GHOFAR ISMAIL
Marketing Lead
Location: Rotterdam, The Netherlands
Years of experience: since 2015
Areas of expertise: Digital Marketing, Paid Media, Community Management, Digital Analytics, Event Organization, E-Commerce
Ghofar Ismail is a seasoned digital marketing expert with a keen ability to shape compelling brand narratives to digital platforms and lead successful integrated digital campaigns. Hailing from a small village in Central Java, Indonesia, his early passion for digital transformation flourished as he grew up in Jakarta, where he immersed himself in the evolving digital landscape.
Ghofar’s career took off at a multinational advertising agency, where he honed his expertise in social media management, strategic campaign planning, and performance evaluation across diverse industries. His move to a top-tier consumer healthcare company marked a pivotal moment, as he spearheaded digital strategies, focusing on paid media and e-commerce management.
Currently, Ghofar is furthering his expertise through a Media program at Erasmus University Rotterdam. Renowned for his ability to optimize media buying, craft data-driven strategies, and elevate digital marketing outcomes, Ghofar remains a key player in the digital marketing landscape, continually pushing boundaries and achieving new milestones, especially in the maritime field.
RENCEL RECTO
Operations Manager APAC
Location: Dasmarinas City (Metro Manila), The Philippines
Years of experience: since 2000
Areas of expertise: maritime safety, team & culture development, coaching, training, customer success, sales, content development, instructional design.
Rencel was born and raised in Manila, Philippines, into a family of lawyers and medical doctors. Raised in a close-knit environment, she drew inspiration from her father, whose dedication to hard work, wisdom, and compassion for the less fortunate deeply influenced her upbringing.
She pursued a Bachelor of Science in Hotel and Restaurant Management at St. Paul University of Manila, an educational institution in the Philippines established and run by the Congregation of the Sisters of St. Paul of Chartres in France. Her passion for engaging with people from diverse backgrounds drove her decision to pursue this course. After graduation, she embarked on a career in hospitality, holding positions in Sales & Marketing and Front Office at renowned hotels in the Philippines. Despite these opportunities, she sought broader horizons and applied for a shipboard job to experience global settings.
In 2000, her career trajectory shifted significantly when she joined Holland America Line as a Guest Services Associate. Through dedication and skill, she rose to become a Guest Services Manager, overseeing the Front Office Team and supporting the Hotel General Manager on guest satisfaction matters. Central to her role was a commitment to training her multicultural team, believing deeply in the human element as crucial to organizational success.
The pandemic-induced pause in the cruise industry provided Rencel with an opportunity to impart her two decades of knowledge by teaching hospitality students at the Lyceum of the Philippines University. Simultaneously, she engaged with maritime organizations like maritime talent partners, the Dutch Chamber of Commerce in the Philippines, and Global Crew Connect, advocating for seafarers’ mental wellness during these challenging times.
Upon the industry’s resumption, Rencel joined Holland America Line’s offshore team, focusing on streamlining the crew onboarding process from the Philippines and Indonesia and at the same time, leading the design and implementation of training programs for newly-hired Guest Services team members across Asia underscored her growing interest in land-based roles, particularly in Learning and Development with a focus on Diversity, Equity, and Inclusion (DEI).
With over two decades in the maritime sector, Rencel now looks forward to bringing her expertise to Blue Orange Wave. Her ambitions include fostering team and cultural development, ensuring customer success, and driving content development and instructional design initiatives.
JENINE LUCERO
Content Development Lead
Location: Quezon City (Metro Manila), The Philippines
Years of experience: since 2019
Areas of expertise: learning & development, instructional design, creative content development, user experience/user interface, organizational development, product optimization.
Jenine May Lucero is an experienced Learning Experience Design Consultant with a background in developing user-centric, intuitive learning solutions. In her recent roles, she has worked closely with cross-functional teams to enhance learning materials using multimedia tools and accessible design. She has a strong track record of addressing learning gaps, creating customized support hubs, and standardizing presentations across various projects.
In her previous positions, Jenine managed multiple instructional design projects, collaborating with SMEs and stakeholders to ensure that learning solutions met organizational goals. She applied her expertise in UI/UX design and learning methodologies to assess and improve training effectiveness. Her role also involved leading research into creating positive learning experiences and developing standardized design systems for course development.
Her earlier experience further honed her skills in instructional design, where she implemented automation solutions and redesigned LMS websites. Jenine holds a Bachelor of Science in Information Technology and has certifications in Microsoft Azure Fundamentals and HTML/CSS. Recognized for her agility, innovation, and compelling storytelling, she consistently delivers impactful learning experiences across diverse industries.
HEIN SCHAAP
Training Consultancy & Support
Location: Leeuwarden, The Netherlands
Years of experience: since 2006
Areas of expertise: shipboard training, maritime safety, lifesaving, navigation, cargo handling, pilotage, hardware & software integrations, project management, and customer success.
He was born in a coastal town along the Dutch Coast and from a young age, he always felt connected with the sea, ships, and sailing, as a lot of men in his family were seamen, sailing on coasters and fishing boats. It was no surprise for him to get involved in the maritime world.
At Holland America Line he started his career and made his way up the ranks. He quickly found himself in the position of the officer who was usually implementing new hardware and software within the navigational team. This made him also responsible for upgrading all voyage plans to the newest standards in combination with the latest software.
As he was working on passenger vessels he also grew in communication skills and training skills. As these ships have a large crew that all need training, he learned how to instruct & train the crew in a constructive and fun way.
This did not change at all when he changed over to P&O Ferries. He continued developing himself making sure he trained his crew to the designated standards as well as maintaining all navigational hardware and software.
Looking for a new challenge Hein started training to become a pilot in the port of Rotterdam. This gave him the possibility to learn first-hand about all the different ways ships are being led. From cultural differences among the crew to differences within (safety) training. Unfortunately, during a ship/pilot tender transfer, he was involved in an industrial accident, resulting in being unable to complete the pilot training successfully.
After a short sabbatical, Hein decided to restart his career and go for something new in which he could make beneficial use of all his developed skills. He got in contact with Blue Orange Wave and was quickly hooked on the possibilities and options the company provides. He started as a Customer Success Manager which soon changed to Operational Director due to his wide diversity of responsibilities. Unfortunately due to the worldwide pandemic situation, Hein was asked to step down. He pursued a new career opportunity elsewhere but stayed connected with Blue Orange Wave as a freelance Content Development & Training Specialist.
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